Malaa - Coachella 2023

For Malaa’s 2023 Coachella performance, we built a raw post-apocalyptic visual world inspired by Mad Max aesthetics. As Art Director, I directed the project from initial concept to live execution:
We conceptualized and generated 24 custom environment specifically for each tracks, and designed dynamic neons that evolved throughout the performance.
In addition to these looks, we had a custom cinematic intro & out and live physical elements including on-stage performers and custom vehicles.
Direction: Steve Goncalves
Art Direction: Tarek Okbir
Main animations: Bastien Dardeau
Intro & Outro 3D: George Armando
Additional 3D: Alex Muhong
Live visuals: 4017lll
Lights: Mike Sheck
Photography: Miko
Production: Bubba Ginnetty
Full set & Behind the scene
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